Discover Southern Oregon’s Historic Gem: Valley View Winery
A Must-Visit for Wine Lovers
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Discover Southern Oregon’s Historic Gem: Valley View Winery
Nestled in the picturesque Rogue Valley near Jacksonville, Oregon, Valley View Winery is more than just a destination for wine enthusiasts—it's a journey through history. As the first winery in Southern Oregon, its roots stretch back to the mid-19th century, intertwining with the region's Gold Rush era and the story of one visionary pioneer, Peter Britt. Today, Valley View Winery stands as a testament to resilience, innovation, and the enduring love of winemaking.
A Legacy Born in the 1850s
The story of Valley View Winery begins with Peter Britt, a Swiss-born photographer and horticulturist who arrived in Jacksonville during the Gold Rush. In 1854, Britt planted his first grapevines on a 15-acre plot just outside Jacksonville. By 1858, he was producing Oregon's first wines under the "Valley View" label, crafting between 1,000 and 3,000 gallons annually. His wines quickly gained popularity among locals and inspired over a dozen other wineries to emerge in the area by 1890.
Britt’s pioneering efforts laid the foundation for Southern Oregon’s wine industry. He cultivated Vitis vinifera (European grape varieties) and even faced challenges from the IRS in 1873 for selling wine without proper licensing—a sign of his success and influence. Despite these hurdles, Britt’s Valley View label flourished until his death in 1906.
Prohibition and Its Aftermath
Like many wineries across the United States, Valley View was not immune to the devastating effects of Prohibition. In 1914, Oregon enacted the Enforcement Act—four years before national Prohibition—banning the production and sale of alcohol. This forced many wineries to shut down or convert their vineyards into orchards.
Although Prohibition ended in 1933, Southern Oregon’s wine industry remained dormant for decades. It wasn’t until the 1960s that interest in winemaking began to resurface in the region.
The Revival: A New Era for Valley View
In 1972, Frank Wisnovsky and his family revived the historic Valley View name by establishing a new winery in the Applegate Valley, just nine miles from Jacksonville. They planted their first vineyards with Cabernet Sauvignon, Merlot, Chardonnay, Pinot Noir, and Gewürztraminer grapes.
The Wisnovsky family’s dedication paid off when their wines began earning accolades. Notably, their 1990 Chardonnay won a Double Gold medal at the World Wine Championships in Slovenia. In honor of Ann Wisnovsky—the family matriarch who played a pivotal role in this revival—their finest wines are now labeled under "Anna Maria".
Today, Valley View Winery focuses on producing Syrah, Viognier, Tempranillo, and late-harvest wines like port-style offerings. Visitors can enjoy tastings at their scenic Applegate Valley location while learning about its rich history.
Why Visit Valley View Winery?
Valley View Winery offers more than just exceptional wines; it provides an immersive experience that combines history, culture, and natural beauty.
1. A Historical Landmark
Valley View is not just any winery—it’s a living piece of Oregon’s history. Walking through its vineyards or sipping its wines connects visitors to Peter Britt’s legacy as a pioneer of winemaking in Southern Oregon.
2. Award-Winning Wines
From robust Tempranillos to elegant Chardonnays, Valley View’s wines cater to every palate. The Anna Maria label ensures that visitors can savor some of the finest vintages produced in Southern Oregon.
3. Scenic Location
Set against the backdrop of the Applegate Valley’s rolling hills and lush greenery, Valley View Winery is an idyllic destination for wine lovers and nature enthusiasts alike.
4. Events and Experiences
Valley View hosts weddings, receptions, and picnics on its beautiful grounds. Its proximity to Jacksonville also makes it an excellent stop for those exploring this historic town or attending events like the Britt Music & Arts Festival.
Planning Your Visit
- Location: 1000 Upper Applegate Road, Jacksonville
- Tasting Room Hours: Open daily from 11 AM to 5 PM
- Tasting Fee: $5 (refunded with purchase)
- Amenities: Wheelchair accessibility, picnic areas, bus/RV parking
Whether you’re driving from Medford or Ashland or exploring Jacksonville’s historic streets, Valley View Winery is conveniently located for a day trip or weekend getaway.
A Must-Visit Destination
Valley View Winery is more than just Southern Oregon’s first winery—it’s a symbol of perseverance and passion for winemaking. From Peter Britt’s pioneering efforts to its revival by the Wisnovsky family, this winery embodies a rich legacy that continues to thrive today.
For those seeking an authentic taste of history paired with world-class wines, Valley View Winery is an unmissable destination. So why wait? Plan your visit today and raise a glass to Southern Oregon’s vibrant wine heritage!
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